![retail store planogram retail store planogram](https://cdn.ttgtmedia.com/rms/misc/boxes_shelves.png)
If analyzing the reports indicate that certain products or categories are not selling because of where or how they are displayed, then the plan should be reviewed and revised. It should always be assessed using the commercial reports, to ensure that it is serving the end goal of the retail business and that is: to make more sales. This is sometimes neglected at certain retail segments, such as fashion and apparel, where visual display is more focused on color collections and creating visual stories. Visual merchandising should always be linked to commercial performance. There are certain factors to be taken into consideration while creating retail planograms. Usually, pictures of the final display are taken and shared in a slideshow with the visual merchandiser for confirmation. The depth of the display will depend on the available quantity and depth of the unit.Īfter gathering all the required products in their respective quantities, you will start to create the same display as per the planogram on that fixture. For example, the facings could be displayed in one row or in two rows on top of each other. You will then count how many facings for each SKU are supposed to be displayed and how the display form looks like. You will find that this dairy wall is located on the left side of the store as per the floor plan.Īfter that, you will identify the products (SKUs) that the planogram is telling you to display in this unit. When you receive a planogram, you will first locate the display unit on the floor, using the floor plan or the store layout.įor example, in the above pictures we used the example of the wall for “ DAIRY“. This planogram will then be used by the store team for display and for maintaining the visual standards. Those display units are then assigned to different product categories, based on sales contribution and category roles. The floor plan (aka store layout) is a diagram that shows the fixtures and all display units and their place on the floor. You will then move to creating or adjusting the floor plan. This report will show the velocity of sales for each SKU and hence will help in changing display for products with low sell through rate to help selling them before they get discounted.īased on your analysis for those reports, you will decide the appropriate space and place that should be allocated to each category and product.
#Retail store planogram full#
The best action before resorting to marking down a product is always to change its display and see if it works, so it can sell at full price. In this case, the new planogram can solve this problem by putting those SKUs in a more prominent area and if they are still not selling then they can be recommended for markdowns. In many cases, the main reason for those SKUs not selling is actually their display on the floor. The zero seller report will reveal some SKUs that have not sold for a certain amount of time. This helps determining where those products should be displayed and highlighted on the floor and on their respective shelves. This report will show the best selling SKUs in terms of quantity and value. This will then play a role in determining how much space will be allocated for the respective category. This report will show how much each category contributes to the business in terms of sales, as well as gross margins.
![retail store planogram retail store planogram](https://s32519.pcdn.co/wp-content/uploads/2020/10/cropped-Tailor-Your-On-Shelf-Inventory-with-Store-Specific-Planograms-social-share-image.jpg)
These reports will include: Sales by Category The first step is to generate the relevant sales reports and analyze them at category & SKU level. To create a planogram you will first have to go through preparation steps, to ensure that the final planogram will be effective in increasing sales and helping customers shop. Linking product display to commercial performance.Standardizing visual display at multiple store locations.Planning the right quantity for store allocations based on space.Optimizing the retail space and improving returns.When they are shared with the store teams, planograms are used to display the products in their allocated space as planned by the visual merchandiser. They are used by the merchandiser to plan how many facings of each SKU to send to the store as well as the depth, based on the allocated space. It’s a planning tool used by visual merchandisers and merchandisers ahead of product launches or before floor sets. The ultimate goal of a planogram is to maximize sales per square foot (SPSF), while also allowing for a seamless shopping experience for customers. The planogram is a visual merchandising tool used to plan which products will be displayed in which area & fixture at the retail store.